Across the world, what we produce often takes the limelight; and that same progress is too easily measured in units sold or markets captured. Backstage though, is the quieter work: The decision-makers, the people that empower them, and the systems they create.

In the Middle East & Africa’s automotive sector, professionals from every corner of the industry are now picking up the pace, increasing complexity, and rapidly expanding their reach across national borders. Automotivate ME follows that story. Not just what the industry produces, but how it moves, who it moves through, and what it leaves behind.