Li Auto Starts with Dubai
Li Auto will begin Middle East sales this September with a regional launch in Dubai. Its initial model line-up and local sales setup have yet to be confirmed.
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Horsepower (hp) vs. Kilowatts (kW)
Horsepower still matters in the age of EVs. Here’s how kW converts to hp, why hybrid power figures can be misleading, and which number actually tells you what the car...
Saudi Arabia’s Storied History of the Sedan
Why have sedans remained so popular in Saudi Arabia? We explore how geography, long-distance travel, fleet demand and changing competition shaped the Kingdom’s enduring preference for the four-door.
The World’s Most Influential Automotive Laboratory
From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region,...
Same Road, New Machines
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
An Adrenaline Junkie’s Sunday Ritual, Now Organized and Electrified
Turn back the clock to yesteryear, turn the ignition on a two-stroke dirt bike, kick into gear while off the beaten path, and as the dust and smoke of 2T...
Can eZhire Really Fix Corporate Car Rental?
Corporate travel often begins with a ritual of counters, contracts, and plastic wallets. While airlines and hotels moved online years ago, many rental desks still rely on stamp pads and...
Chevrolet’s 2025 Tahoe and Suburban Roll into the Gulf
Chevrolet has updated its full-size flagships, and the first public stop is the Middle East. Both the Tahoe and its long-roof sibling, the Suburban, land this spring with sharper grilles,...
Ford’s Mustang Mach-E Charges into the Gulf
Ford will launch its first pure-electric model in the Middle East in early 2025. The Mustang Mach-E lands in UAE and Saudi showrooms as the brand’s new halo, arriving alongside...
Who Sets the Pace in the Race for Tomorrow’s Car?
Pull the door shut on a ’70s Land Cruiser or watch the panel gaps on a Wolfsburg‑built Golf, and you feel it: the inheritance of half a century spent perfecting...