The After-Sales Shock: How EVs Could Rewrite Dealerships
EV sales can rise while after-sales revenue per vehicle falls. This article explores how lower maintenance demand could reshape workshop economics and dealership profitability.
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China’s Advantage & Legacy Brands’ Counterattack
Chinese automakers are reshaping global competition with faster development cycles, advanced technology and aggressive pricing. As legacy manufacturers prepare their response, the Middle East could become a crucial battleground where...
What is a Custom Car Even Worth?
In the Middle East, factory specification can be the starting point for a vehicle built around its owner. This article asks what that transformation does to resale value and ownership...
JETOUR G700 TOPFIRE Launches in KSA
JETOUR has launched the G700 TOPFIRE in Saudi Arabia as the factory-customised off-road SUV.
Saudi Arabia’s First EV Brand Goes Global
CEER will unveil its first electric sedan and SUV on 21 September 2026. The reveal is the first global product launch from Saudi Arabia’s first automotive OEM and EV brand.
Li Auto Starts with Dubai
Li Auto will begin Middle East sales this September with a regional launch in Dubai. Its initial model line-up and local sales setup have yet to be confirmed.
Horsepower (hp) vs. Kilowatts (kW)
Horsepower still matters in the age of EVs. Here’s how kW converts to hp, why hybrid power figures can be misleading, and which number actually tells you what the car...
Saudi Arabia’s Storied History of the Sedan
Why have sedans remained so popular in Saudi Arabia? We explore how geography, long-distance travel, fleet demand and changing competition shaped the Kingdom’s enduring preference for the four-door.
The World’s Most Influential Automotive Laboratory
From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region,...
Same Road, New Machines
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.