The After-Sales Shock: How EVs Could Rewrite Dealerships
EV sales can rise while after-sales revenue per vehicle falls. This article explores how lower maintenance demand could reshape workshop economics and dealership profitability.
Technology
Explorations of the tools and systems driving the next era of automotive experiences.
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Horsepower (hp) vs. Kilowatts (kW)
Horsepower still matters in the age of EVs. Here’s how kW converts to hp, why hybrid power figures can be misleading, and which number actually tells you what the car...
The World’s Most Influential Automotive Laboratory
From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region,...
Same Road, New Machines
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
Can eZhire Really Fix Corporate Car Rental?
Corporate travel often begins with a ritual of counters, contracts, and plastic wallets. While airlines and hotels moved online years ago, many rental desks still rely on stamp pads and...
Ford’s Mustang Mach-E Charges into the Gulf
Ford will launch its first pure-electric model in the Middle East in early 2025. The Mustang Mach-E lands in UAE and Saudi showrooms as the brand’s new halo, arriving alongside...
Who Sets the Pace in the Race for Tomorrow’s Car?
Pull the door shut on a ’70s Land Cruiser or watch the panel gaps on a Wolfsburg‑built Golf, and you feel it: the inheritance of half a century spent perfecting...
IM Motors Plugs Premium Power into the Gulf
Half‑Electric by 2050 The UAE has fixed its sights on having electric and hybrid cars make up 50 percent of all vehicles on its roads by 2050, a goal repeated...