Same Road, New Machines
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
Read MoreA personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
Read MorePeople
People
We’d love to hear it; whether you want to be credited or prefer to remain behind the scenes is entirely up to you.
Industry
Industry
Dubai is moving closer to launching its first air taxi network, with stations near DXB, Downtown, Palm Jumeirah and Dubai Marina set for completion by 2026. The project signals a...
Read MoreProducts
Commentary
Commentary
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
Read MoreFord will launch its first pure-electric model in the Middle East in early 2025. The Mustang Mach-E lands in UAE...
From FMCG floors in India to automotive frontiers in Dubai, Michael Sonu built a career on adaptability, data-driven leadership, and...
Ashok Leyland accelerates its growth in the UAE and Saudi Arabia with electric mobility, expanded manufacturing, and strategic regional investments,...
Turn back the clock to yesteryear, turn the ignition on a two-stroke dirt bike, kick into gear while off the...
CEER and Dürr join forces to install a cutting-edge paint shop at KAEC, reinforcing Saudi Arabia’s push for sustainable and...
Ford Signature 2.0 is reshaping the dealership experience with a hospitality-first design and customer-focused flexibility, creating a welcoming space for...
Ask most analysts where autonomous tech will find its first mass audience and they point to Silicon Valley or Munich....
Subaru’s boxer engines and symmetrical all‑wheel drive make winter roads feel like clear asphalt. In ski towns from Aspen to...
Japanese brands rarely merge. When they do, the move is born either of bold engineering ambition or sheer survival. Nissan...
Dubai is moving closer to launching its first air taxi network, with stations near DXB, Downtown, Palm Jumeirah and Dubai...
K2 and WeRide's strategic partnership is set to revolutionize autonomous public transport in Abu Dhabi, aligning with the UAE's vision...
From Sideways Hero to Trusted Voice Chris Harris first caught the world’s eye with tyre smoke curling off an old...
Join our community and be the first to know about new trends, tips, and exclusive offers!
Or take a cruise through the MENA region’s vibrant automotive scene below