From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region, from established models to new...
Read MoreWe’d love to hear it; whether you want to be credited or prefer to remain behind the scenes is entirely up to you.
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Dubai is moving closer to launching its first air taxi network, with stations near DXB, Downtown, Palm Jumeirah and Dubai Marina set for completion by 2026. The project signals a...
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From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region,...
Read MoreTurn back the clock to yesteryear, turn the ignition on a two-stroke dirt bike, kick into gear while off the...
Ford will launch its first pure-electric model in the Middle East in early 2025. The Mustang Mach-E lands in UAE...
Dubai is moving closer to launching its first air taxi network, with stations near DXB, Downtown, Palm Jumeirah and Dubai...
Oman is steadily emerging as a central player in the Middle East’s automotive manufacturing wave. Through strategic partnerships with global...
AGMC is building a new multi-brand facility in Ras Al Khor that brings BMW, MINI, and Motorrad retail together with...
Walk the floor of any global car plant and the rhythm is unmistakable - stamping presses pounding steel, robots welding...
Abu Dhabi is at the forefront of autonomous mobility, with significant investments in self-driving technology. The upcoming Abu Dhabi Autonomous...
Dubai’s ambitious move to introduce driverless RoboTaxis, starting with 65 locations, promises a shift in transportation efficiency and sustainability.
Pull the door shut on a ’70s Land Cruiser or watch the panel gaps on a Wolfsburg‑built Golf, and you...
From FMCG floors in India to automotive frontiers in Dubai, Michael Sonu built a career on adaptability, data-driven leadership, and...
Driveways in the 1970s weren’t exactly used to Japanese machines. Car buyers on several continents once laughed out lightweight imports...
Japanese brands rarely merge. When they do, the move is born either of bold engineering ambition or sheer survival. Nissan...
Or take a cruise through the MENA region’s vibrant automotive scene below
