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Same Road, New Machines

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  • May 19, 2026

A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.

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Same Road, New Machines

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Saudi’s PIF, Lucid and NVIDIA Forge the Path to Autonomous...

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FMCG in India to Automotive Frontiers in the Middle East

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Subaru at a Crossroads: Crafting Great Cars Isn’t Enough Anymore

Subaru’s boxer engines and symmetrical all‑wheel drive make winter roads feel like clear asphalt. In ski towns from Aspen to...

  • Automotivate ME Team
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