Inside access to the vision and momentum behind the region’s most influential manufacturers.
Chinese automakers are reshaping global competition with faster development cycles, advanced technology and aggressive pricing. As legacy manufacturers prepare their response, the Middle East could become a crucial battleground where...
Automotive hiring is picking up again across the Middle East. Employers remain selective as demand shifts towards skills that fit the industry's changing priorities.
CEER will unveil its first electric sedan and SUV on 21 September 2026. The reveal is the first global product launch from Saudi Arabia’s first automotive OEM and EV brand.
Chinese motorcycle brands are gaining ground across global markets, and the Middle East may be closer to its own “BYD moment” than many expect. Rising price sensitivity, growing demand for...
Japanese brands rarely merge. When they do, the move is born either of bold engineering ambition or sheer survival. Nissan in 1999 joined Renault to stay afloat; Mazda took Ford...
Subaru’s boxer engines and symmetrical all‑wheel drive make winter roads feel like clear asphalt. In ski towns from Aspen to Hokkaido, the brand is shorthand for go‑anywhere dependability. Yet step...
Or take a cruise through the MENA region’s vibrant automotive scene below
