Maserati Brothers: The Story Behind a Trident
A new film puts the six Maserati brothers back in the spotlight. Their real story began in Bologna, where a family obsession with cars became a global automotive legacy.
Commentary
Perspectives that spark reflection on the industry the road ahead for automotive professionals.
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Rising Above the Floodwaters of Nepal
Nepali professionals help keep the Middle East automotive industry moving every day. As Nepal faces hardship, Automotivate ME stands with colleagues working far from home and their families.
Get Well Andi, Our Community Stands with You
As Andi Woolley undergoes cancer treatment, the Middle East automotive community is being asked to show support for one of its own.
Saudi Arabia’s Storied History of the Sedan
Why have sedans remained so popular in Saudi Arabia? We explore how geography, long-distance travel, fleet demand and changing competition shaped the Kingdom’s enduring preference for the four-door.
The World’s Most Influential Automotive Laboratory
From desert heat to demanding off-road terrain, the Middle East pushes vehicles to their limits. This article explores how automakers are adapting engineering, testing and durability standards for the region,...
Same Road, New Machines
A personal reflection on old-school 4x4 culture, changing automotive technology, and why EVs and Chinese car brands may follow the same path Japanese cars once did.
Is a “BYD Moment” for Chinese Motorcycles Closer Than the...
Chinese motorcycle brands are gaining ground across global markets, and the Middle East may be closer to its own “BYD moment” than many expect. Rising price sensitivity, growing demand for...
After the Storm Settles
Dubai is moving closer to launching its first air taxi network, with stations near DXB, Downtown, Palm Jumeirah and Dubai Marina set for completion by 2026. The project signals a...
Hospitality and Automotive
Hospitality and automotive share more than you think. Find out how customer instincts, emotional awareness, and commercial skills transfer from hotel lobbies to dealership floors, and why a career shift...
The Lebanese Spirit That Drove the Middle East Forward
K2 and WeRide's strategic partnership is set to revolutionize autonomous public transport in Abu Dhabi, aligning with the UAE's vision for smart mobility.