Connecting the Region’s Automotive Leaders Under One Voice
The Automotivate Middle East & Africa’s leadership team was proud to attend Automechanika Dubai 2025, the region’s most prominent and influential automotive aftermarket trade exhibition. Held in the vibrant and progressive city of Dubai, the event once again brought together global automotive manufacturers, distributors, technology providers, and industry professionals under one roof, reaffirming Dubai’s position as the hub for automotive trade and innovation across the Middle East, Africa, and beyond.
With the majority of the UAE’s automotive ecosystem under one roof, our delegation actively engaged with participants from all walks of automotive life. A venture towards any direction pointed towards OEM’s carrying the torch manufacturers set, dealerships and aftermarket specialists sharing floor space, mobility solution providers, and training institutions helping mould the future of GCC’s automotive.
Completing Automechanika in a day is not possible; hence, a three-day exhibition allows you to explore at your own pace. Over the three-day event, our team explored a wide range of emerging technologies, trends, and business models shaping the future of mobility, including EV infrastructure, sustainability initiatives, AI-driven diagnostics, digital retailing, and connected workshop ecosystems. The conversations had reaffirmed that the automotive industry in the region is on a path of transformation, with knowledge sharing and people-driven innovation leading the charge.
As the voice of the people behind the curtain of success, Automotivate ME is dedicated to connecting everyone in the industry, all the way from CEOs and brand leaders to technicians, sales professionals, and the passionate individuals who form the backbone of the automotive world. Our goal is not to let the stories that drive success get lost in the noise of industry change.
The visit to Automechanika provided the ideal platform to strengthen existing relationships and establish new connections with global brands, including OEMs and component manufacturers exploring market entry or expansion within the Middle East and Africa. Several fruitful discussions were held on strategic partnerships, regional representation, skills development initiatives, digital engagement platforms, and content collaborations that closely align with Automotivate ME’s mission.
We extend our congratulations to the organizers, participants, and award winners for making Automechanika Dubai 2025 yet another resounding success. Events like this remind us that the automotive industry is the work of machines working in tandem with people who are passionate about driving change and innovation.
Automotivate Middle East & Africa will continue to play its part as the voice for those who push relentlessly towards success and further showcase the stories that drive this incredible industry.
