A First for the Blue Oval
Ford will launch its first pure-electric model in the Middle East in early 2025. The Mustang Mach-E lands in UAE and Saudi showrooms as the brand’s new halo, arriving alongside a Territory Hybrid to widen Ford’s low-emissions line-up (DriveArabia).
Power that Suits the Region
Even in base trim the Mach-E sprints from 0-100 kph in 3.3 seconds—quicker than many V8 coupes (DriveArabia). Two battery sizes will be offered. Expect a 350- to 450-km range under GCC test cycles, with the GT variant likely matching the 480 hp figures sold abroad (Ford Authority).
Built for Heat and Highways
Ford engineers say local cars gain desert-grade thermal management and an Arabic user interface. Fast-charge support lets owners recover up to 80 percent range during a quick stop fast chargers, many of which are run by DEWA’s Green Charger network.
Hybrid Wingman
The Mach-E will not arrive alone. A Ford Territory Hybrid joins the line-up the same quarter, giving fleet buyers and value-minded families a 20 km/litre crossover option (DriveArabia).
Why It Matters
- Regulatory tailwind – Dubai targets 42 000 EVs on the road by 2030; Abu Dhabi offers free parking and toll exemptions.
- Segment shake-up – Tesla’s Model Y rules today, but a badge with Mustang heritage may tempt petrol heads ready to switch.
- Dealer transition – Al-Tayer (UAE) and Al-Jazirah (KSA) are installing high-voltage bays and training techs in BlueCruise driver-assist calibration before launch.
What Next?
Pricing will surface closer to delivery, though insiders hint at AED 220 000 for a rear-drive Select and about AED 290 000 for a GT. Order books open Q4 2024; early allocations are already rumoured full.
Ford once gave the world the muscle car. Now it plans to electrify that legend on Gulf asphalt. If the performance promises hold true, the region’s next traffic-light drag race may be silent, but far from slow.
