Riyadh, Saudi Arabia—JETOUR has launched the G700 TOPFIRE in Saudi Arabia, choosing the Kingdom for the Middle East debut of its factory-customised off-road SUV.
Photo: JETOUR Auto, via GlobeNewswire.
The vehicle was developed with off-road specialist TOPFIRE and builds on the existing G700 with changes to its chassis, bodywork and off-road equipment.
JETOUR has increased the vehicle’s ride height and track width, while redesigned wheel arches and bumpers give the TOPFIRE a substantially different footprint from the standard G700. The finished vehicle measures 5,272 mm long and 2,150 mm wide.
Photo: JustAnotherCarDesigner, via Wikimedia Commons, CC0.
Power comes from JETOUR’s CDM-O Super Hybrid system using a 2.0-litre turbocharged hybrid-specific engine.
The model also receives K-MAN nitrogen-filled shock absorbers and Atlas all-terrain tyres, reflecting the vehicle’s intended positioning in the recreational off-road market.
There is a wider story behind the Saudi launch.
JETOUR has identified the Middle East as a key market for its premium off-road strategy, and Saudi Arabia provides a natural environment for that proposition. Large SUVs and off-road vehicles remain an important part of the Kingdom’s automotive market, while demand for Chinese vehicles has expanded considerably.
Photo: Marek Studzinski / Unsplash
The TOPFIRE also represents a slightly different approach to personalisation.
Rather than leaving modifications entirely to the aftermarket, JETOUR is developing factory-supported customised vehicles and accessories. The company says it has introduced five factory-customised models globally alongside hundreds of official modification products.
For buyers, factory-backed modification could remove some of the uncertainty that traditionally comes with extensively modifying a new vehicle, particularly where warranties and servicing are concerned.
For JETOUR, it provides another way to differentiate its products in a GCC market where Chinese manufacturers are increasingly competing against each other as much as established Japanese, Korean and European brands.
Saudi Arabia appears to be central to that strategy.
The G700 TOPFIRE’s Middle East debut follows JETOUR’s continuing regional expansion and places another Chinese entrant into the Gulf’s highly competitive premium off-road category.
The question now is whether the TOPFIRE remains a specialist addition to the range or becomes the beginning of a much larger factory-customisation push across the GCC.
LinkedIn: Automotivate Middle East
Instagram: @automotivate.me
Facebook: Automotivate ME
