The Best Way to Learn Is to Teach
In the fast-paced automotive world, the best way to learn is by teaching others. Whether in the workshop, showroom, or leadership, sharing knowledge not only empowers others but deepens your...
Automotivate ME - Blog Page
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Egypt Takes a Bold Step Towards Accelerating MENA’s Automotive Growth
Kia’s partnership with Egypt’s EIT marks a major step in local automotive production, boosting Egypt’s economy and creating jobs. With a focus on innovation, the move will see the assembly...
One Automotive Industry, One Community, One Platform
Automotivate Middle East brings together every facet of the automotive world, cars, bikes, trucks, parts, service, and more. Creating one unified platform where the industry's diverse voices come together to...
Mohammed Aqel and Shaping the Middle East’s Automotive Aftermarket Sector
Mohammed Aqel has become a defining figure in the Middle East’s automotive aftermarket sector. From his engineering roots to leading iconic automotive brands, his journey reflects vision, leadership, and a...
When Leadership Changes: The Rise and Fall of Unstoppable Motors
The story of Unstoppable Motors reveals how visionary leadership can skyrocket a business from irrelevance to industry benchmark, and how the absence of succession planning can just as quickly bring...
Godzilla’s Great-Grandson Enters the Pit LaneÂ
The Nissan GT-R R35’s final chapter closes after nearly two decades of dominance. Born from a bloodline that includes the Hakosuka, the R32 Godzilla, and the R34 legend, the R35...
FMCG in India to Automotive Frontiers in the Middle East
From FMCG floors in India to automotive frontiers in Dubai, Michael Sonu built a career on adaptability, data-driven leadership, and cross-industry expertise, now leading sales operations and vehicle volume management...
Is the Future of the Muscle Car Measured by Watts...
Turn back the clock to the 60s, and as the land yacht of the 50s slowly makes its way into the back of garage spaces, a new hero of the...
The Red Sea Coast of KSA Is Positioned to Be...
Walk the floor of any global car plant and the rhythm is unmistakable - stamping presses pounding steel, robots welding in sync, conveyor belts carrying half-built bodies toward completion. This...
An Adrenaline Junkie’s Sunday Ritual, Now Organized and Electrified
Turn back the clock to yesteryear, turn the ignition on a two-stroke dirt bike, kick into gear while off the beaten path, and as the dust and smoke of 2T...